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Bluebonnet Feeds Dealer Survey- Dealer Preception Survey
Croplan Genetics Account Relationship Feedback Survey- Account Relationship Survey
Purina Mills, Inc. -Field Maintenance- Employee Interview and Assessment
Bluebonnet Feeds Dealer Survey- Dealer Perception Survey|
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Program |
| Russell Associates conducted a comprehensive analysis of the perceptions, preferences, and opinions of key dealer owners and/or managers using surveys, formal in-person interviews, and phone interviews. Based on the findings of the surveys and interviews, Russell Associates prepared an in-depth analysis and summary report which included recommendations to improve the effectiveness and motivational value of the dealer incentive program. | |
| Feedback | |
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“Participants were impressed with the survey. It definitely was not superficial. The survey, along with the Data Recap, helped us identify key needs, set benchmarks, implement changes and redevelop our dealer network. What we learned, we are still using today. You can’t leave that kind of information sit on the shelf.” General Manager/President Bluebonnet Feeds |
Croplan Genetics Account Relationship Feedback Survey- Account Relationship Survey| Program | |
| Russell Associates assisted in the preparation of the survey and implementation of a survey aimed to determine how well they were accomplishing key objectives. Russell Associates received the anonymous surveys, entered the data into a computer database, and processed the results for management | |
| Feedback | |
| “Most importantly, our customers were very appreciative that we asked and we listened. The tools and facilitation that Russell Associates provided helped us accomplish all of our objectives and continue to have a positive relationship with our key customers.” CROPLAN Genetics Region Director. |
Purina Mills, Inc. -Field Maintenance- Employee Interview and Assessment| Program | |
| Russell Associates conducted an assessment of field management personnel to identify and assess the causes for the inability of people in these positions to succeed and advance. Based on the results of the interviews and assessments, Russell Associates was contracted to develop comprehensive and coordinated training for the five field disciplines that would produce a base of well-trained individuals. |
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